With producers becoming more

[bitheerani90]

involved on the internet, the possibility of communicating with them through blogs has opened up — and that's where content marketing comes in.

This method uses the blog as its central channel to produce and disseminate content that educates, informs and solves the problems of the target audience — in this case, the rural producer.

You can create articles that deal with, for example, livestock poland mobile database care, technological trends for the sector, GMOs and other subjects that are of interest to your audience.

The advantage of this tactic is that it gains the trust of this audience, increases your brand's reputation and, at a more advanced stage, generates business opportunities.

Strategy 2 – SEO
SEO is the set of techniques used to place a website or blog on the first page of search engines (Google, Bing and others) organically.


Knowing that Google is the most visited website in the world ( Alexa data ) and that professionals in the agricultural sector are more present in these environments, appearing right away when they search for something related to your business is a huge advantage.

As there are hundreds of ranking criteria in search engines, we will highlight one in particular: the choice of keywords.

Keywords are the terms and expressions that the public uses to search for information in search engines. For example, a blog that has an article about “types of packaging for beef” can use these keywords to attract visitors looking for content on that topic.

3. Sponsored links
The same ABMRA survey that we highlighted at the beginning of the text also revealed that 47% of rural producers use the internet to obtain quotes for various agricultural inputs and equipment.

This shows how important it is to invest in sponsored link campaigns as one of the marketing strategies for the agricultural segment, with the aim of capturing the interest of these consumers at an advanced stage of purchase.

Platforms like Google Adwords and Facebook Ads allow the creation of highly targeted and efficient campaigns for audiences that use Google and its partner sites, Facebook and Instagram.