How does Digital Trade Marketing work?

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Now that you know that Digital Trade Marketing needs to act differently from traditional Trade Marketing and you are familiar with the digital space, learn about some techniques that can be adopted.

Techniques that can be adopted in Digital Trade Marketing:
Organized and visible information
Considering that users in the digital world are even italy mobile database impatient, keeping essential information about the online store organized and visible is essential to increase the chances of conversion. Otherwise, the brand can easily be replaced by a smarter one that fills this gap.

Therefore, you should know that the average shopping cart abandonment rate in online stores, according to a Baymard survey , is almost 70%. This percentage is worrying and raises the possibility that the customer may not have had any difficulty finding organized and visible information to facilitate the purchasing process, which led to abandonment.

In other words, today's customer, 5.0, who is classified as the most impatient and demanding today, cannot face obstacles when making a purchase, since the chances of this leading to abandonment are high. Therefore, the more experiential marketing is offered, the more pleasant and satisfied the customer becomes.

Variety and availability of products
If it is necessary to provide the maximum amount of information to satisfy the customer, having the maximum variety and availability of products is also more than recommended. This makes the customer more comfortable when making a choice and, even if they are indecisive about the different options available, it may be easier for them to take one or more products than none of them.

Otherwise, if there is no concern with offering products with a variety of colors, prints and sizes, you reach a reduced audience and upset another audience that could easily do business with your brand, but had an unpleasant experience when they did not feel included and perceived few affinities.