How to create a persona?
Posted: Tue Apr 22, 2025 3:54 am
Now that you know what a buyer persona is and what it’s for, let’s give you some tips on how to create one.
Find a way to ask your customers questions directly . This can be done online or through interviews.
Consider asking about:
demographic information (gender, age, city, education, etc.)
personal and professional routine;
main daily activities;
biggest professional challenges;
main ways of consuming content;
subjects of most interest;
purchasing habits .
But don't stop there. Analyze the business or belgium mobile database in which you operate and try to identify its most unique characteristics. The important thing here is to understand and know your audience very well. This way, you will know how to communicate with them much better.
With this information in hand, create a profile for your buyer persona. Give it a name and describe all the important characteristics you discovered. Also consider choosing a photo to represent this person. The idea here is to make your customer someone visible and close to your team.
Find a way to ask your customers questions directly . This can be done online or through interviews.
Consider asking about:
demographic information (gender, age, city, education, etc.)
personal and professional routine;
main daily activities;
biggest professional challenges;
main ways of consuming content;
subjects of most interest;
purchasing habits .
But don't stop there. Analyze the business or belgium mobile database in which you operate and try to identify its most unique characteristics. The important thing here is to understand and know your audience very well. This way, you will know how to communicate with them much better.
With this information in hand, create a profile for your buyer persona. Give it a name and describe all the important characteristics you discovered. Also consider choosing a photo to represent this person. The idea here is to make your customer someone visible and close to your team.