CAC – CUSTOMER ACQUISITION COST: Why and How to Calculate this Metric?

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In short, Customer Acquisition Cost (CAC) is a metric used to find out how much your business is investing in financial terms to attract customers. Find out all about it in this article!
Metrics are an important aspect of business marketing , as they are how a company is able to quantify its performance, helping it make decisions about the denmark mobile database steps. When this indicator is even more specific, for example, to the digital environment , we see how it is possible to calculate different types of media, such as social networks. But what does this have to do with customer acquisition?

After all, to attract them, investment is required, including in these media. However, do you know how the effort used to attract consumers is calculated?

In this text, we will explain an important metric to quantify your results: customer acquisition cost. Check it out!

Photo: Wooden background with the words "CAC" carved into it, below in the lower right corner a text box with the words - customer acquisition cost: why and how to calculate this metric -
Photo: Reproduction – CAC- customer acquisition cost
What is customer acquisition cost calculation?
In general, customer acquisition cost (CAC) is a metric used to find out how much your business is investing in financial terms to attract customers. Let's say it is used to understand whether your investments are being sufficient to win new customers and, most importantly, whether the amount is not exaggerated.

It is very important for the marketing and sales sectors, as it helps to understand how actions are affecting the financial health of the business and whether they are actually bringing results.