Check out 4 precautions your company should take when using comparative advertising:
Posted: Tue Apr 22, 2025 5:53 am
the comparison between products and services must be made objectively, that is, it cannot be based on superficial data of an emotional or psychological nature;
the comparison must be provable;
the comparison cannot be characterized as unfair competition, tarnishing the image of the products and services of other organizations;
the comparison cannot cause confusion between greece mobile database and products of other companies.
Finally, taking due care and knowing that, once comparative advertising is carried out in a false manner, the appropriate legal actions will be imposed, it is extremely important to hire the services of a communications agency with a professional specialized in carrying out this type of advertising, in order to avoid future headaches.
the comparison must be provable;
the comparison cannot be characterized as unfair competition, tarnishing the image of the products and services of other organizations;
the comparison cannot cause confusion between greece mobile database and products of other companies.
Finally, taking due care and knowing that, once comparative advertising is carried out in a false manner, the appropriate legal actions will be imposed, it is extremely important to hire the services of a communications agency with a professional specialized in carrying out this type of advertising, in order to avoid future headaches.