Step-by-Step Guide to Building a Viral Giveaway
Posted: Wed Jul 09, 2025 9:14 am
Another example is TikTok. Branded challenges on this platform have garnered millions of user contributions and collected billions of views, all driven by users engaging with the campaign content.
Overall, 58.7% of brands say that running social media giveaways increases their engagement rates. However, with great power comes great responsibility—to manage the influx of participants and prevent phone number lead fraudulent activities.
1. Define Your Goals
Before you even think about the prize, ask yourself: What do I want to achieve with this giveaway? Is it to increase followers, boost engagement, or drive traffic to your website? Defining your primary goal will guide all subsequent decisions.
Overall, 58.7% of brands say that running social media giveaways increases their engagement rates. However, with great power comes great responsibility—to manage the influx of participants and prevent phone number lead fraudulent activities.
1. Define Your Goals
Before you even think about the prize, ask yourself: What do I want to achieve with this giveaway? Is it to increase followers, boost engagement, or drive traffic to your website? Defining your primary goal will guide all subsequent decisions.