Mailchimp and sms
Posted: Sun Aug 10, 2025 9:35 am
High Bounce Rates
Bounce rates are super important. A "hard bounce" means the email address is totally wrong. Maybe it's a typo. Or the email address doesn't exist anymore. Klaviyo usually takes care of hard bounces. It stops sending to those addresses. But you should still check.
"Soft bounces" are temporary problems. The inbox might be europe cell phone number list full. Or the server is down for a bit. If a soft bounce happens too many times, Klaviyo might also suppress it. This is good. You don't want to keep trying to send to a non-working address.
A high bounce rate harms your sender reputation badly. It tells email providers that you are sending to bad addresses. They might then think you are a spammer. So, keep an eye on this number.
Low Open and Click Rates
If your emails are getting opened less and less, it's a warning. This means people are not interested. Or they are not seeing your emails at all. It could be because of a bad sender reputation. Or it could be too many inactive subscribers.
Similarly, low click rates show disinterest. People open the email, but they don't click anything. This means your content might not be engaging. But it can also mean your audience is not the right one. A clean list helps you target the right people. This naturally boosts your engagement.
After around 200 words, you need a heading. So, this next section will continue the topic of spotting a messy list, but with a new heading.
People Marking Your Emails as Spam
This is a very serious sign. When someone marks your email as spam, it hurts your reputation a lot. Email providers track this closely. Too many spam complaints can get your account blocked. Or your emails will always go to spam folders.
People mark emails as spam if they don't remember signing up. Or if they get too many emails. Or if the emails are not useful to them. A clean list means you are sending to people who want your emails. This reduces spam complaints. It builds trust.
Bounce rates are super important. A "hard bounce" means the email address is totally wrong. Maybe it's a typo. Or the email address doesn't exist anymore. Klaviyo usually takes care of hard bounces. It stops sending to those addresses. But you should still check.
"Soft bounces" are temporary problems. The inbox might be europe cell phone number list full. Or the server is down for a bit. If a soft bounce happens too many times, Klaviyo might also suppress it. This is good. You don't want to keep trying to send to a non-working address.
A high bounce rate harms your sender reputation badly. It tells email providers that you are sending to bad addresses. They might then think you are a spammer. So, keep an eye on this number.
Low Open and Click Rates
If your emails are getting opened less and less, it's a warning. This means people are not interested. Or they are not seeing your emails at all. It could be because of a bad sender reputation. Or it could be too many inactive subscribers.
Similarly, low click rates show disinterest. People open the email, but they don't click anything. This means your content might not be engaging. But it can also mean your audience is not the right one. A clean list helps you target the right people. This naturally boosts your engagement.
After around 200 words, you need a heading. So, this next section will continue the topic of spotting a messy list, but with a new heading.
People Marking Your Emails as Spam
This is a very serious sign. When someone marks your email as spam, it hurts your reputation a lot. Email providers track this closely. Too many spam complaints can get your account blocked. Or your emails will always go to spam folders.
People mark emails as spam if they don't remember signing up. Or if they get too many emails. Or if the emails are not useful to them. A clean list means you are sending to people who want your emails. This reduces spam complaints. It builds trust.