What is lead scoring?

[bitheerani90]

Lead scoring, translated into literal Portuguese, means main score. In practice, points are established to define the level of leads closest to conversion. In other words, lead scoring analyzes the information that shows the evolution of a lead and defines its purchasing potential with numbers.

So, leads with a better score are those that are closer to austria mobile database and becoming customers of a brand. On the other hand, leads with a lower score still need more work to make a purchasing decision.

Typically, this score is defined based on grades that divide leads into 4 groups. They are A, B, C and D. The letter A corresponds to the most prepared lead and D to the least prepared. Thus, there is also a ranking to classify this audience, just like a traditional game.