The Hidden Opportunity in Holiday Cold Calling
Most salespeople stop making calls during the holidays. They assume no one will answer. This creates a big opportunity for you. The competition is much lower. Decision-makers might actually be at their desks. They might have a lighter workload. Their gatekeepers, like assistants, might be on vacation. This means you have a higher chance of reaching the right person directly. This is a rare moment of access. It's a chance to build a relationship without a lot of noise. You can stand out from the crowd. So, while others are resting, you can be making meaningful connections.
The Mindset: Be a Giver, Not a Taker
The key to holiday cold calling is your oman email list mindset. You are not just trying to sell something. You are trying to connect and offer help. Your calls should be warm and friendly. They should show you understand the holiday spirit. Start your call by wishing them a happy holiday. This immediately creates a positive tone. Do not just launch into your sales pitch. Instead, ask them about their plans. Show some real human interest. This approach makes you seem like a person, not just a salesperson. People are more likely to listen to you. They are more likely to remember you later. This is about building goodwill.
H4 - Research and Timing
Good timing is everything during the holidays. You must find out when your prospects are likely to be working. Some people might take off the week of Christmas. Others might work right through it. Use your research skills to find out. Check their company's holiday schedule if you can. Also, think about the best time of day to call. Early in the morning or late in the afternoon might be better. People are often in meetings during midday. Calling when they are less busy increases your chances of a conversation. It shows you respect their time.
H5 - Crafting Your Holiday Message
Your message must be different for the holidays. Start by saying "Happy Holidays." Then, quickly state the purpose of your call. Make it about them. For example, "I know you're busy this time of year, so I'll be brief." This shows you value their time. You can also mention how your product can help them start the new year on a good note. For example, "Our service can help you hit the ground running in January." This frames your solution as a gift for the new year. It's a positive and forward-looking message.
H6 - Handling the "I'm Too Busy" Response
You will likely hear "I'm too busy" or "Call me after the holidays." This is normal. Your goal is to be polite and respectful. Respond with something like, "I completely understand. I will send you a quick email with my information. I'll follow up with you in the new year." This shows you listened to them. It also puts the ball in their court. They can look at your email when they have time. It gives you a clear path for a follow-up call later. It's a win-win situation.
The Follow-Up: The Real Magic
The real magic of holiday cold calling happens after the holiday. You have already made a positive first impression. You wished them well. You respected their time. When you call back in the new year, you are not a stranger. You are the person who called during the holidays. This gives you a huge advantage. You can start the conversation by saying, "I hope you had a wonderful holiday season." This picks up where you left off. It continues the goodwill. You have already built a small bridge. Now you can walk across it. You can talk about business.